In India, if anything can beat filims (movies) it is only and only Cricket and when World Cup 2011 is in full swing after Indians crushed the Bangladeshis in the opener of the tourney, you could not expect a full house for any goddamn movie. Even if it is the outskirts or rural part of India where currently the name of the game is Cricket and anything and everything is ensemble into ‘Blue’, the color of Indian Cricket team’s jersey.

The jitters could be easily seen with no big ‘Bollywood’ releases until the end of the world cup 2011 and those who have shown a little gut to take the bull by its horns are regretting their decision.

After a celebrative January, February couldn’t take it further, only ‘Yeh Saali Zindagi’ opened as per the expectations and did a good business before ‘Patiala House’, a film based on Cricket only, opened and ended on a lukewarm response – another flop for Akshay Kumar.

However, Vishal Bhardawaj’s ‘7Khoon Maaf’ was anticipated to open full house for its promos and songs ’Darling’ but it was seriously foiled by cricket mania. The film opened with a lukewarm response and to make the matter worse, it received a mixed bag of feedback from audiences.

Now, it is better for the ‘Bollywood’ to sit and watch the World Cup rather churn up flop after flop, even good films can go unnoticed as audiences are unwilling to go to theaters.