Shah Rukh Khan has a habit of inventing new promotional ideas before the release of his films, very much like Aamir Khan who also comes in the same league. The latest we have heard that SRK has a unique promotional strategy for his upcoming film Ra.One, the star has planned to start the longest fan mail film which will earn it an entry to Limca Book of World Records.

It is also reported that SRK will unveil the promo of the film in 5 cities of the country soon. “He plans his film’s promotional strategies himself and in tandem with his team.

Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film,” a source told Mid-Day.

The source further added, “From today, he kicks off an inter-city tour that stars, normally do just a month before the release.

But, in a first-of-its-kind strategy, SRK will be travelling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours.”

The promotional tour will begin from today in Mumbai and will travel to Chandigarh, Indore, Delhi and Ahmadabad. It will begin with the SRK’s autograph which will be circulated in cinema halls and will continue till the release of the film which is slated to hit the theaters on October 26.