This couldn’t have been better than this, laugh or smile, but you will be left with a sweet tongue. Mallika Sherawat has decided to give you a mouth watering experience for her ‘Jalebi Bai’ item number in her upcoming ‘Double Dhamaal’, the seductress will distribute hot ‘Jalebi’ to her fans.

It isn’t a new idea to promote a song?

The actress will start dolling ‘Jalebis’ to her fans at a sweet mart in Mumbai with the launch of her item number.

A source revealed the plan to Mid-Day, “The Double Dhamaal team has been planning for a while for the item number. They feel Mallika herself distributing garma garam jalebis in a store is the best bet.”

“Mallika feels she is looking her sultry best and wants to tempt people just as a freshly made hot jalebi does to the taste-buds!” added the source.

Laughs director Indra Kumar, “It’s going to be a hot jalebi and a hot Mallika.”

He adds, “Even when we shot for the track at Mehboob Studios, the mood was festive and celebratory. We used to order 25 kgs of the sweet everyday for the entire unit during the filming.”

So, if you haven’t seen Mallika’s hotness off late, this is the time to taste hotness with sweetness!! All with Jalebi.