Anurag Kashyap, the maker of ‘Shaitan’ has a different way to hit in the belly of the film. The promotional content of the film nearly blast Aamir Khan’s production ‘Delhi Belly’.

Times of India, a leading daily reported that the ad of the film which asks its audience that whether ‘Shaitan’ is a film for them. To make matters simple, the ad had a line which roughly said, “Are you the kinds who believes youth films need not be about sex and raunchy lyrics.”

Delhi Belly has some raunchy numbers to an extent but they have become a national anthem among the youths. Songs like DK Bose, Penture and Jaa Chudail has been a hit and keeps flowing in the air through radio stations.

Now, Shaitan promos have almost mocked at the Delhi Belly, let see what Aamir has to say. May be ‘Bhaag DK Bose’!!

The next promo which will hit the internet soon will have Imran bad mouthing Aamir in a serious Maa-Behan expletive. Normally, Aamir would have kicked Imran’s butt but this was all in fun for the sake of marketing of the film. Looks stupid!

A source told Mumbai Mirror, “It’s all in fun. But it will shock Aamir’s and Imran’s fans. Aamir has always been known to be this no-nonsense guardian-like figure to Imran. And we presume that his nephew is afraid to some extent of his uncle. Therefore, to see him let off a chain of maa-behen gaalis to Aamir is quite a shock.”

It is for sure, this isn’t a film for purists or conservative cinema lovers. If you have a heart, then this one fits your ears and eyes!

It has come to light the Dolly who hurled abuses at fellow housemates in the reality show regularly used this expletive ‘Bose DK’. It has been reported that when the ‘Delhi Belly’ team was editing the film, they accidentally came across the footage of ‘Big Boss’ episode where Dolly was on her usual mouthing to other contestants.

Akshat Verma, the scriptwriter of ‘Delhi Belly’ while talking to a daily said, “We all liked the keyword of our song ‘Bhaag DK Bose’; it`s very catchy and is part of the main vocabulary of today`s youth and fitted our song and story concept just right.”

Now, you know, inspiration needs no specification, it comes out of even the worst things.

As soon as the song ‘DK Bose’ from Aamir Khan Production ‘Delhi Belly’ hit the crescendo a number of eye brows raised. The one which didn’t go well with the composer and singer Ram Sampat is the critic coming from Shahrukh Khan Camp, Anubhav Sinha, the director of SRK’s sci-fi Ra.One who slammed the composer on moral grounds.

This has left Ram furious and he lambasted saying Anubhav Sinha is a hypocrite.

He further added taking on the director, “His last flop film, Cash, is full of skin show and skimpily clad women mouthing lyrics like, Sainya sainya Sehari/ Lagen hai mohe sexy, Love the way u touch me.

Obviously, he’s okay with his kid and other kids singing that. It’s common to see little kids on TV across all channels and reality shows dancing vigorously to such ‘catchy’ numbers with all the moves to the last ‘pelvic thrust’, ‘chest heaving’ intact. This is a hypocrisy we need to address before we get all moralistic about DK Bose. It’s a name, just like Sheila or Munni. All this, coming from a guy like Anubhav Sinha whose morality is questionable, is absurd. It’s a known fact that his production house hasn’t paid people their dues on past projects. I know this from personal experience.”

The censor board of India has already passed the music of ‘Delhi Belly’, although they have given the film an ‘A’ certificate to which Aamir and his team is quite pleased with.

“Reading something more into the lyrics and feeling embarrassed when a child sings the same is more to do with a dirty mind at work. I don’t think a kid is enjoying the music with a devious bent of mind. Lets not forget that the Censor Board of this country has viewed and cleared the aforesaid music video,” the composer of the raged number said.

To make Anubhav feel the heat Sampat ended the conversation by saying, “The great Indian Crab has risen again.”

Let’s see what Anubhav has to say or SRK will come up to defend his ‘Chammak Challo’!!

But one need to run their mind to find how many movies in the recent times, not being an ‘A’ certified film offered the same kind of sexist jokes, double meaning innuendos and some cheap laughing material on the name of comedy. This is what even Mamu’s Bhaanja too have to say.

On the same question the lead actor Imran shot back to save Mamu, “Will this screw the reputation of Aamir Khan Production? It is definitely not a film made for children and kids should not watch Delhi Belly. However, Aamir is the most responsible producer. The censors have given us A certificate and we haven’t kept that under wraps, besides the humour in the film is not below the belt. We haven’t misled the audiences at all. I have seen many Hindi films which have filthy language, sexist jokes, double meaning innuendos and they still don’t call themselves adult! We have not done that.”

If you want to watch it, then take caution. And by the way Kids are not allowed!

It is reported recently that Aamir’s ‘Delhi Belly’ to an extent looks similar to Guy Ritchie’s 1998 movie ‘Lock, Stock and Two Smoking Barrels’. But, Aamir claims that his ‘Delhi Belly’ is original and it has nothing to do with ‘Lock, Stock’ or whatsoever.

However, Imran, the nephew of the actor, producer Aamir is of different opinion when questioned about the similarity he was quick to confirm, “Yes, one could say, it has a similar feel to it. But that’s as far as one could get with the connection.”

If this difference grows, will Aamir produce another for Imran??

What is common among these songs? Neither they are just item-numbers, nor they have any item girl dancing on the tune but still there is something common. The three above songs belong to bollywood’s three Khans – Aamir, Salman and Shahrukh, and every one of them is boasting that theirs is the ‘Best Song’. It will be decided later but the heat is on among Khans.

Currently ‘Bhaag DK Bose’ from Aamir’s Production Delhi Belly is a rage among the young audience and Aamir Khan is insisting that Ram Sampat, the brain behind the song is going to become a star. He may be right but we cannot leave Salman Khan behind who has taken special interest in the shoot of Ready song ‘Dhinka Chika’ which has been released late but is catching up quite fast.

While SRK is a little tense man as his special number for Ra.One ‘Chammak Challo’ hummed by R&B singer Akon is been leaked to the internet which seems to be working in favor as it has started catching up but Shahrukh says the original is way better than the leaked one.

Only time will decide whether ‘Dhinka Chika’ beats ‘Chammak Challo’ or ‘Bhaag DK Bose’ takes away all to become the ‘Best Song’.

Yash Raj Films who are producing ‘Mere Brother Ki Dulhan’ also features Ali Zafar, earlier it was slated to release in July only but DB and ZNMD, being big banner films, Yash Raj films decided to push the dates of ‘Mere Brother Ki Dulhan’ to September 9.

An insider told Mid-Day, “MBKD is YRF’s next big film. They decided to play it safe rather than battle it out with two other biggies starring their lead stars.

Imran Khan’s DB releases July 1 and Kat’s ZNMD is out July 15. The overlapping of stars might confuse audiences.”

More than that it was also cited that, if they would go with the July release they might not get adequate time from the two stars who will be busy promoting their other ventures – Delhi Belly and Zindagi Na Milegi Dobara, and that could spoil the promotion of ‘Mere Brother Ki Dulhan’.

According to reports in media, Aamir approached three leading lady of bollywood who have done item-numbers in their earlier films, Katrina Kaif, Deepika Padukone and Malaika Arora to do one for ‘Delhi Belly’ but all have declined citing scheduling conflicts and shooting plans. Earlier, Aamir has said that if he won’t get the right person for the item number, he won’t mind doing it himself.

However, the actor isn’t buying the reports which earlier said that Aamir is involved in every stage of the ‘Delhi Belly’ production. He says “Mamu will take a backseat this time. During Jaane Tu Ya Jaane Na, I was a newcomer, so he was involved in a big way. This time, he wants us to take charge of the promotion. Moreover, he’s very busy with Reema Kagti’s film. He is setting up the plan for our movie and letting us take the lead. It’s little scary, but I love the idea.”

Whatever Imran is saying could be true but behind all the hype and hoopla about ‘Delhi Belly’ only the name ‘Aamir’ works.