It isn’t a new idea to promote a song?

The actress will start dolling ‘Jalebis’ to her fans at a sweet mart in Mumbai with the launch of her item number.

A source revealed the plan to Mid-Day, “The Double Dhamaal team has been planning for a while for the item number. They feel Mallika herself distributing garma garam jalebis in a store is the best bet.”

“Mallika feels she is looking her sultry best and wants to tempt people just as a freshly made hot jalebi does to the taste-buds!” added the source.

Laughs director Indra Kumar, “It’s going to be a hot jalebi and a hot Mallika.”

He adds, “Even when we shot for the track at Mehboob Studios, the mood was festive and celebratory. We used to order 25 kgs of the sweet everyday for the entire unit during the filming.”

So, if you haven’t seen Mallika’s hotness off late, this is the time to taste hotness with sweetness!! All with Jalebi.

It seems bollywood has been smitten by the item-number bug. The top heroines of the industry are bent to get one item-number in the films. We have heard that ‘Bipasha Basu’ was a little upset that no producer is asking her to do an item number after ‘Beedi Jalayele’ in Omkara.  Item numbers are becoming a successful step to grab the lime-light or headlights.

From the top actress Katrina Kaif, Deepika Padukone and some preferred item girls like Malaika Arora Khan and Lisa Ray have done it successful and now Mallika is up to the bounty with ‘Jalebi Bai’, the sultry siren has done some steamy moves in Indra Kumar’s ‘Double Dhamaal’ and now she is self promoting it by saying this will beat the ‘Sheila’ and Munni.

Good Luck Jalebi, we know you are not as straight as you seem when you say people will forget Munni and Sheila!

However, the actor isn’t buying the reports which earlier said that Aamir is involved in every stage of the ‘Delhi Belly’ production. He says “Mamu will take a backseat this time. During Jaane Tu Ya Jaane Na, I was a newcomer, so he was involved in a big way. This time, he wants us to take charge of the promotion. Moreover, he’s very busy with Reema Kagti’s film. He is setting up the plan for our movie and letting us take the lead. It’s little scary, but I love the idea.”

Whatever Imran is saying could be true but behind all the hype and hoopla about ‘Delhi Belly’ only the name ‘Aamir’ works.

Aamir Khan, the producer of ‘Delhi Belly’ in which Imran is playing the lead role, has planned to add a hot item number. The film is already categorized ‘A’ (adult) for its boldness and obscene language.

“I think Katrina has a beautiful figure. She is sexy and when she sizzles on screen, she undoubtedly kills all men.

“I would really want her to do the item number for us in Delhi Belly“.

The actor is already working with Katrina in ‘Mere Brother Ki Dulhan’ and his preference must have come out of their chemistry.

It is said that Malaika had a serious spat with Arbaaz before going to stay with her mother. The duo has been married from last 12 years and they have son.

In an interview to entertainment website ‘BollywoodHungama’ producer Arbaaz has pointed out that Salman Khan’s character ‘Chulbul Pandey’ in Dabangg was not the creation of Abhinav but it was created by Dilip Shukla who worked with Anurag earlier.  After Dilip parted ways from Abhinav, the Dabangg team and Abhinav twisted the story according to their requirements.

While Abhinav in this regard pats his back over the character ‘Chulbul Pandey’ for being the man behind the creation of the 2010 most entertaining character.

Earlier Anurag has twitted taunting Salman: Salman Khan thinks he made my brother’s life. Hope he does the same for Arbaaz when he does Dabangg 2. All The Best. On which Arbaaz said, “My answer is that Salman has already made my life.”

Whatever is the end of the story but one thing is clear, after Dabangg2, Khans will look for some fresh maal!!

To remix the old & hit bollywood number, make it lively & kicking and leaving the audiences to fine their steps right – in the theater.

‘Dabangg2’ like its ‘Munni Badnaam’ which too was copied, rehashed and remixed with a little easier to wonder-stand lyrics – Darling. But, in the sequel the makers are considering the idea of using Amitabh Bachchan’s immortal number ‘Pag Ghunghroo’ from ‘Namak Halaal’, which on any given day can make you dance.

If you wonder where they will fit the item-number then for your information, in ‘Dabangg2’ Salman Khan – Robin Hood – will be boo-ish towards the pub-goers or for better inference ‘dhinchak’ socialites.

No wonder Salman has already allotted bulk dates, from December 2011 to the film until it gets complete. Hello Brother!

In return, the younger sibling Arbaaz Khan has made it clear that any actor is dispensable, if he/she doesn’t fits to the dates.

“The rest of the cast and crew will have to work their way around Salman’s dates. I am very clear on that Dabangg 2 can be made without anybody but not without Salman. He IS Dabangg,” He told to the Mid Day – a Mumbai based Tabloid.

It is also noted that the original was fully shot in small North Indian town but the sequel will move to a metropolitan, most probably Mumbai. You may find some sarcasm or humor towards the film industry or an actor – we think so.

Any change in Chulbul Pandey’s characteristics? Are you mad!

Looking at the tri-luscious women above, you must have found out who they are, just see below and leave your comments.