In a special promotion campaign SRK will be asking a question on ‘Love’, How far you can go for love? It is a promotional campaign for his upcoming film ‘My Name is Khan’ which is slated to release on February 12.

“Yes, there is this huge campaign that has been designed around the strong essence of love that ‘My Name Is Khan’ carries. As a part of this, Shah Rukh would be travelling across the country and pop this question to the ‘aam janta’. This would be his way of connecting with people who are waiting to catch him in ‘My Name Is Khan’,” Karan, who has produced and directed the film, told IANS

SRK would be meeting the ‘Aam Janta’ with his query on ‘love’; this has become a trend in bollywood in the last few years. Bollywood biggies like Aamir Khan, Salman Khan and Abhishek Bachchan applied it for their respective films and even Shah Rukh did it in 2006 for ‘Don – The Chase Begins Again’.

“This is going to be a pan-India initiative and won’t be restricted to metros or cosmopolitan cities. In addition, there would be a lot of other things happening to facilitate the film’s promotion,” Karan said.

“…The idea of asking people ‘How far would you go for love?’ should be quite enticing for many out there. It should be a good participative exercise,” the filmmaker added.

The film is one of the most awaited films of 2010 as bollywood’s most successful ‘Jodi’ pair of SRK and Kajol will again raise the temperature on celluloid after eight long years.

“My Name Is Khan”, which is being marketed and distributed by Fox Searchlight Pictures, is about Rizwan Khan (Shah Rukh), an autist, who is mistaken for a terrorist while travelling in the US. Karan, Shah Rukh and Kajol have teamed up so far for candy-floss movies…so how come they decided to opt for different kind of cinema?

“I just felt that cinema is maturing with every passing year and I should move on with the times as well,” Karan said with a smile.

[youtube=http://www.youtube.com/watch?v=JNfe_aE0taU]

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With Shahrukh Khan’s romantic tale ‘Rab Ne Bana Di Jodi’ and Aamir Khan’s ‘Ghajini’ making big at the box-office, Indian film industry has heaved a sigh of relief. But the tough days are far from over, with a number of big-budget movies lined up for release in 2009, huge amount of money is on stake.

Luckily both SRK and Aamir managed to bring people back to theaters despite looming threats of terror strikes and economic recession. But, it could not have bee possible without ‘Rab Ne Bana Di Jodi’ and ‘Ghajini’ having good script, direction and well thought stories.

Now the big question is – Who will carry on the ‘Khan Success Story’ into 2009?

Let us have a look at some of the most awaited or talked about upcoming movies of the year 2009:

3 Idiots

Director: Rajkumar Hirani
Cast: Aamir Khan, Sharman Joshi, R Madhavan, Kareena Kapoor

3 Idiots has surely got an edge as Aamir is there to ensure it smooth box-office riding. The movie is based on Chetan Bhagat’s first novel Five Point Someone. 3 Idiots will have Aamir playing student once again after successful Dil Chahta Hai a few years back. Another high point is hot actress Kareena’s presence. This is Kareenaa’s first movie with perfectionist Khan.

My Name is Khan

Director: Karan Johar
Cast: Shah Rukh Khan, Kajol

This one has got success written all over it, Shahrukh and Kajol coming together after a gap of eight years [last seen together in Karan Johar’s Kabi Khushi Kabi Gham] and once again the most loved cinematic pair is being directed by Karan Johar. It’s believed that the movie is loosely based on Tom Cruises hit movie Rain Man. The movie is not at all a candy floss romantic flick but a hard hitting story of a Muslim guy named Rizwan (Shahrukh Khan) who is wrongly accused of terrorist acts in L.A. But whatever be the case- the magic of SRK and Kajol’s charismatic presence is sure to yield results.

Kambhakkt Ishq

Director: Sabir Khan
Cast: Akshay Kumar, Kareena Kapoor, Sylvester Stallone, Denise Richards

Sajid Nadiadwala penchant of grand cinema made him look westwards for his upcoming movie ‘Kambhakkt Ishq’ starting hot guy Akshay Kumar and sexy Kareena Kapoor. But the film is making news for the some other reasons; the presence of Hollywood star-cast, ‘Kambhakkt Ishq’ will have Hollywood action man Sylvester Stallone and Denise Richards in special appearances. Now this is something really interesting and big.

London Dreams

Director: Vipul Shah

Cast: Salman Khan, Ajay Devgan, Asin

With Salman Khan struggling to keep pace with other two Khans’ it would be interesting to see how Asin and Ajay’s presence is going to affect Sallu. London Dreams was originally being directed by Rajkumar Santoshi but like most of his projects this too got shelved for some time till Vipul Shah took over. Vipul retained the hit combo of Salman-Ajay while adding Asin smile on his own. Now with London Dreams already turning heads because of Sallu-Asin on-screen romance, the movie is expected to end drought for Salman and Bollywood as well.

Kites

Director: Anurag Basu

Cast: Hrithik Roshan, Kangana Ranaut, Barbara Mori

After the success of ‘Jodhaa Akbar’ Hrithik Roshan took a long and well deserved break (barring a small role in Zoya Akhtar’s Luck By Chance), but now he’s back with what he’s best at: romance. In Kites Hrithik is romancing Latino beauty Barbara Mori and Bollywood actress Kangana Ranaut for the cameras under the watchful eye of director Anurag Basu. With parameters of success raised to its peak by Aamir Khan, it would be interesting to see Hrithik trying his bit to survive.