The channel is sponsored by Intel, YouTube Box Office, as it will be called has partnered with the veteran Bollywood production house Yash Raj Films to kick-start the initiative with the last year’s blockbuster ‘Band Baaja Baraat’ featuring Ranveer Sing and Anushka Sharma.

The catalogue will feature other popular movies that include over 1500 titles.

“With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community,” said YouTube Japan-APAC director, content partnerships, Gautam Anand.

http://www.youtube.com/boxoffice

“Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience,” said Yash Raj Films general manager – digital and new media, Anand Gurnani.

The channel can be seen only in India and it can’t be viewed outside the country.

It is said that Yash Chopra is planning to create another romantic saga on the lines of ‘Dilwale Dulhaniya Le Jaayenge’ and hence he has contacted Kajol play the leading heroine’s role along Katrina. The film could be a love triangle.

The source in the industry said, “Chopra is very keen to have Kads opposite Shah Rukh. He is quite fond of both of them and loves their onscreen pairing. He feels that they can create the same magic.”

“While it’s sure that Katrina will star in the film, it could be possible that the movie is a love triangle and that they have approached Kajol to either reprise the other romantic lead or do a cameo,” the source added.

The last time Yash Chopra directed ‘Veer Zaara’ in 2004 and since then the veteran director has been keeping himself away from the director’s chair.

The girl has got an off-chance to the audition of the film and she impressed the director and Aditya Chopra so much that they decided to cast her in Ladies Vs Ricky Bahl as one of the ladies who falls prey to the sweet talker Ricky Bahl, which will be played by Ranveer Singh.

Like any other new comer YRF keeps the lady with their banner and signed a contract for three future projects including the Ladies Vs…..and if you think YRF isn’t superstitious, think again. The film will be released in the same weekend as ‘Band Baaja Baraat’, 9th December, 2011. Still a long wait until we see Parineeti gets her prey!

New York is a contemporary story of friendship set against the larger than life backdrop of a city often described as the centre of the world. Omar (Neil Nitin Mukesh) has gone abroad for the first time in his life and soon enough he begins to see and love America through the eyes of his American friends – Sam (John Abraham) and Maya (Katrina Kaif). It is the story of these three friends discovering a new world together.

But one day the world around them changed…

Directed by Kabir Khan, Produced by Aditya Chopra, New York is a film weaved around 9/11 tragedy..

For long she was guarded from media but once the curtain went up, she was hogged by the limelight and why not, she is the new girl under SRK’s wing. Debutant Anushka Sharma made her presence felt by playing energetic and vibrant Taani in ‘Rab Ne Bana Di Jodi’. The film received mixed reviews, yet garnered big business to become a hit at a time when other films were falling flat on the ticket window.

Now it’s natural to have shutterbugs running after you ‘Taani Partner’, and so are the press-wallahs, looking for her to say something which can heighten their circulation.

Before they could catch the lady for a tête-à-tête, they still had some gossips to write. Earlier it was told that the Bangaluru beauty is dating someone- Zoheb Yousuf, who is said to be a model.

After a week of her first release, Anushka Sharma started lifting the curtain from her life and life post ‘Rab Ne Bana Di Jodi’.

In an interview with leading English daily….to read full article read the link: http://www.octanentertainment.com/articledetail/268/Anushka-Sharma-still-Single.htm