The channel is sponsored by Intel, YouTube Box Office, as it will be called has partnered with the veteran Bollywood production house Yash Raj Films to kick-start the initiative with the last year’s blockbuster ‘Band Baaja Baraat’ featuring Ranveer Sing and Anushka Sharma.

The catalogue will feature other popular movies that include over 1500 titles.

“With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community,” said YouTube Japan-APAC director, content partnerships, Gautam Anand.

http://www.youtube.com/boxoffice

“Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience,” said Yash Raj Films general manager – digital and new media, Anand Gurnani.

The channel can be seen only in India and it can’t be viewed outside the country.