The channel is sponsored by Intel, YouTube Box Office, as it will be called has partnered with the veteran Bollywood production house Yash Raj Films to kick-start the initiative with the last year’s blockbuster ‘Band Baaja Baraat’ featuring Ranveer Sing and Anushka Sharma.

The catalogue will feature other popular movies that include over 1500 titles.

“With over 48 hours of content being uploaded on YouTube every minute, this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community,” said YouTube Japan-APAC director, content partnerships, Gautam Anand.

http://www.youtube.com/boxoffice

“Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetization aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience,” said Yash Raj Films general manager – digital and new media, Anand Gurnani.

The channel can be seen only in India and it can’t be viewed outside the country.

The first cut of Sudhir Mishra’s  ‘Tera Kya Hoga Johnny’ has surfaced on internet for everyone’s surprise. The film which is slated to release somewhere in the Indian summer 2010 is one of the many talked about films of the year has found its way on Youtube – a video sharing site.

The film stars Neil Nitin Mukesh, Soha Ali Khan and Kay Kay Menon.

Sudhir Mishra, the director has nothing much to say but urged kids and youngsters to avoid watching the trailers, “I only want to appeal to everyone, especially kids and teenagers, not to watch the film illegally because they are the ones who are always on the net,” he told Reuters.

Piracy needs a serious concern as Bollywood loses $ 400 millions every year.

The producers of the film have asked Youtube to remove the film and are set to file a complaint with Mumbai Police.