It is no secret that bollywood sells dreams on celluloid – if not then ‘Raj’ would not have been an exemplary character of our Hindi Cinema – and year after year dreams have shaped differently but the result has been same – a romantic film. Dharma Production, owned by Karan Johar is ready to release another romantic and rib-tickling film ‘I Hate Luv Storys’.

The title in itself will attract the young generation to reach theaters in hoards and when the new heartthrob Imran Khan and Sonam Kapoor will fight their skin to convince each other in what they believe would be a watching wonder. The cinematography of the film – in trailers – looks breathtaking and fresh, with the melodious resemblance with college romance – love and hate – with friend, I guess would be a puller.

‘I Hate Luv Storys’ is Punit Malhotra’s debut venture as a director and the film is releasing on July 2, 2010.

First Look Video – I Hate Luv Storys

[youtube=http://www.youtube.com/watch?v=HMqu-QMF0JI]